Why People (Don't) Buy
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Full of practical diagrams and maps, as well as international case studies, this book offers a unique and extensively-tested 'GO-STOP Signal Framework', which allows managers to better understand why consumers are not buying their products and what can be done to put this right.
Информация за "Why People (Don't) Buy"
- SKU 9781137466679
- Weight 0.428000
- ISBN 9781137466679
- Вид корица Hardback
- Издателство Palgrave Macmillan
- Брой страници 223
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