Winning At Innovation
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Innovation is a responsibility normally assigned to R&D departments but this is not enough. Companies need a systematic framework so innovation can occur at different levels of the organization. The world's leading expert in marketing and innovation Philip Kotler, and Fernando Trias de Bes together present a revolutionary model for innovation.
Информация за "Winning At Innovation"
- SKU 9781137479174
- Weight 0.452000
- ISBN 9781137479174
- Вид корица Paperback / softback
- Издателство Palgrave Macmillan
- Брой страници 272
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