66,90 лв.

Winning At Innovation

66,90 лв.
Innovation is a responsibility normally assigned to R&D departments but this is not enough. Companies need a systematic framework so innovation can occur at different levels of the organization. The world's leading expert in marketing and innovation Philip Kotler, and Fernando Trias de Bes together present a revolutionary model for innovation.
Информация за "Winning At Innovation"
  • SKU 9781137479174
  • Weight 0.452000
  • ISBN 9781137479174
  • Вид корица Paperback / softback
  • Издателство Palgrave Macmillan
  • Брой страници 272