Advertising, once seen as the official art of capitalist society is an increasingly commonplace component of a characteristically promotional culture. This book explores and evaluates this transition with an introduction to advertising for the contemporary reader. It provides an easy guide to a changing cultural and commercial genre.
Информация за "Advertising"
- SKU 9780415251259
- Weight 0.499000
- ISBN 9780415251259
- Вид корица Hardback
- Издателство Taylor & Francis Ltd
- Брой страници 318
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