Basics Advertising 03: Ideation
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Provides a look at the process of generating creative advertising ideas and concepts. This title begins with a broad overview of the ideation process and the general principles, before examining the various obstacles that can block ideas and how to break through them.
Информация за "Basics Advertising 03: Ideation"
- SKU 9782940411504
- Weight 0.504000
- ISBN 9782940411504
- Вид корица Paperback / softback
- Издателство Bloomsbury Publishing PLC
- Брой страници 184
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