291,90 лв.

Brand Risk

291,90 лв.
Considered and responsible risk-taking is central to effective brand management. Risk literacy is the marketer's third necessary competence, alongside strategic insight and financial understanding. This book is suitable for those who hold responsibilities in marketing or risk management.
Информация за "Brand Risk"
  • SKU 9780566087240
  • Weight 0.612000
  • ISBN 9780566087240
  • Вид корица Hardback
  • Издателство Taylor & Francis Ltd
  • Брой страници 224