Cause Related Marketing
Cause related marketing is one of the most exciting areas in marketing. This book positions Cause Related Marketing in the context of marketing, corporate social responsibility and corporate community investment, and explores who cares and why, providing research analysis into corporate and consumer attitudes both in the UK and internationally.
Информация за "Cause Related Marketing"
- SKU 9780750644815
- Weight 0.500000
- ISBN 9780750644815
- Вид корица Paperback / softback
- Издателство Taylor & Francis Ltd
- Брой страници 328