124,90 лв.

Consumer Behavior Knowledge for Effective Sports and Event Marketing

124,90 лв.
Helps readers learn about new opportunities in using consumer behavior knowledge effectively in the areas of: influencing behaviors in society and sports; building relationships with consumers through sports and events; and providing services to consumers through sport and event sponsorships. This book also includes comprehensive reviews.
Информация за "Consumer Behavior Knowledge for Effective Sports and Event Marketing"
  • SKU 9780415873581
  • Weight 0.476000
  • ISBN 9780415873581
  • Вид корица Paperback / softback
  • Издателство Taylor & Francis Ltd
  • Брой страници 348