Consumer Behavior Knowledge for Effective Sports and Event Marketing
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Helps readers learn about new opportunities in using consumer behavior knowledge effectively in the areas of: influencing behaviors in society and sports; building relationships with consumers through sports and events; and providing services to consumers through sport and event sponsorships. This book also includes comprehensive reviews.
Информация за "Consumer Behavior Knowledge for Effective Sports and Event Marketing"
- SKU 9780415873581
- Weight 0.476000
- ISBN 9780415873581
- Вид корица Paperback / softback
- Издателство Taylor & Francis Ltd
- Брой страници 348
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