74,90 лв.

Design Driven Innovation

74,90 лв.
Think of game-changers like Nintendo's Wii or Apple's iPod. They overturned our understanding of what a video game means and how we listen to music. This book shows that for truly breakthrough products and services, we must look beyond customers. It offers a fresh view of innovation thinking and practice.
Информация за "Design Driven Innovation"
  • SKU 9781422124826
  • Weight 0.532000
  • ISBN 9781422124826
  • Вид корица Hardback
  • Издателство Harvard Business Review Press
  • Брой страници 288