Groundswell, Expanded and Revised Edition
Corporate executives struggle to harness the power of social technologies. When consumers you've never met are rating your company's products in public forums with which you have no experience or influence, your company is vulnerable. This title explain how to turn this threat into an opportunity.
Информация за "Groundswell, Expanded and Revised Edition"
- SKU 9781422161982
- Weight 0.370000
- ISBN 9781422161982
- Вид корица Paperback
- Издателство Harvard Business Review Press
- Брой страници 352