Marketing the e-Business
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How to improve marketing effectiveness through electronic means. Looks at the main marketing themes (product, price, promotion, place) and the bigger 'e' considerations, for example legislation, data protection and ethics.
Информация за "Marketing the e-Business"
- SKU 9780415256001
- Weight 0.635000
- ISBN 9780415256001
- Вид корица Hardback
- Издателство Taylor & Francis Ltd
- Брой страници 368
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