112,90 лв.

Place Branding

112,90 лв.
The topic of place branding is moving from infancy to adolescence. Many cities, and nations have already established their place brand and this well documented new book brings the fundamentals of place branding together in an academic format but is at the same time useful for practice.
Информация за "Place Branding"
  • SKU 9780230230736
  • Weight 0.660000
  • ISBN 9780230230736
  • Вид корица Hardback
  • Издателство Palgrave Macmillan
  • Брой страници 256