Product-Country Images
Изчерпано количество
Продуктът не е наличен
Запиши се за известие при зареждане
National stereotyping and consumer bias in favour of or against countries, based on their image, have been known to influence marketplace decisions. This work discusses the nature, role and influence of product-country images in international marketing strategy and consumer behaviour.
Информация за "Product-Country Images"
- SKU 9781560242376
- Weight 0.682000
- ISBN 9781560242376
- Вид корица Paperback / softback
- Издателство Taylor & Francis Inc
- Брой страници 478
The information below is required for social login