The Competitive Advantage of Emerging Market Multinationals
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Multinationals from the BRIC countries are a new and powerful force in global competition and are challenging the incumbency of much older global companies from Europe, the USA and Japan. This book examines how this new breed of multinationals has transformed global competition through innovation, foreign investment and overseas acquisitions.
Информация за "The Competitive Advantage of Emerging Market Multinationals"
- SKU 9781107032552
- Weight 0.670000
- ISBN 9781107032552
- Вид корица Hardback
- Издателство Cambridge University Press
- Брой страници 376
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