The Handbook of Customer Satisfaction and Loyalty Measurement
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Customer satisfaction and loyalty are important to most organisations since the financial benefits from improving them have been well documented. This book presents an examination of how to use research to understand customer satisfaction and loyalty, and talks about the process of designing and conducting a survey to generate accurate measures.
Информация за "The Handbook of Customer Satisfaction and Loyalty Measurement"
- SKU 9780566087448
- Weight 0.674000
- ISBN 9780566087448
- Вид корица Hardback
- Издателство Taylor & Francis Ltd
- Брой страници 288
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