63,90 лв.

The Sponsored Life

63,90 лв.
Exposes the techniques used by advertisers to push products and pump up corporate images. This title penetrates beneath the slick surfaces of specific ads and marketing campaigns to show how they reflect and shape consumer desires. It reveals how advertising works.
Информация за "The Sponsored Life"
  • SKU 9781566392457
  • Weight 0.499000
  • ISBN 9781566392457
  • Вид корица Paperback / softback
  • Издателство Temple University Press,U.S.
  • Брой страници 368