281,90 лв.

Tourism Destination Marketing

281,90 лв.
Provides a holistic view of the collaborative strategies and processes with a focus on capacity and competence building for tourism organizations and destinations within an increasingly competitive marketing context. This book introduces the concept of collaboration and strategic networks as a destination marketing strategy.
Информация за "Tourism Destination Marketing"
  • SKU 9781845936563
  • ISBN 9781845936563
  • Вид корица Hardback
  • Издателство CABI Publishing
  • Брой страници 256