Tourism Destination Marketing
Изчерпано количество
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Provides a holistic view of the collaborative strategies and processes with a focus on capacity and competence building for tourism organizations and destinations within an increasingly competitive marketing context. This book introduces the concept of collaboration and strategic networks as a destination marketing strategy.
Информация за "Tourism Destination Marketing"
- SKU 9781845936563
- ISBN 9781845936563
- Вид корица Hardback
- Издателство CABI Publishing
- Брой страници 256
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