What's Your Business?
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What's Your Business? offers a comprehensive pathway through corporate design clarifying the relationship between corporate design and corporate strategy and the terms identity, brand, image, communication and reputation. It explores the impact of developing digital technology on brand creation which uniquely positions a business in a marketplace.
Информация за "What's Your Business?"
- SKU 9781472417466
- Weight 0.762000
- ISBN 9781472417466
- Вид корица Hardback
- Издателство Taylor & Francis Ltd
- Брой страници 324
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