Customer Loyalty Programmes and Clubs
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This step-by-step guide explains customer loyalty clubs and programmes. Placing emphasis on value measurement and selection, the book takes the reader through all the necessary steps to research and launch a programme that helps develop a relationship with customers.
Информация за "Customer Loyalty Programmes and Clubs"
- SKU 9780566084515
- Weight 0.556000
- ISBN 9780566084515
- Вид корица Hardback
- Издателство Taylor & Francis Ltd
- Брой страници 224
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