International Marketing
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Provides comprehensive treatment of international marketing issues, including coverage of Eastern Europe and the Pacific Rim. This title uses mini cases to illustrate the developments in marketing, together with coverage of: South East Asia and the Pacific Rim, Central and Eastern Europe, globalization, culture, and financial aspects of marketing.
Информация за "International Marketing"
- SKU 9780750622417
- Weight 1.336000
- ISBN 9780750622417
- Вид корица Paperback / softback
- Издателство Taylor & Francis Ltd
- Брой страници 768
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