127,90 лв.

Strategic Market Relationships

127,90 лв.
"At last a book that can be used to teach Managing Marketing Relationships that is not how to capture consumers by loyalty programmes or exploit our databases. " --Ian Wilkinson, University of New South Wales, Australia "This book is very clear and well structured and the illustrations will really help readers to understand this area.
Информация за "Strategic Market Relationships"
  • SKU 9780470028803
  • Weight 0.542000
  • ISBN 9780470028803
  • Вид корица Paperback / softback
  • Издателство John Wiley and Sons Ltd
  • Брой страници 288