A Cannes Lions Jury Presents: The Art of Branded Entertainment
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In 2017 twenty specialist jurors of the Cannes Lions International Festival of Creativity considered a wide range of ideas submitted in the relatively uncharted category of 'Branded Entertainment', regarded by many as the future of advertising. In 'The Art of Branded Entertainment' they reflect on the winning strategies and campaigns.
Информация за "A Cannes Lions Jury Presents: The Art of Branded Entertainment"
- SKU 9780720620580
- Weight 0.368000
- ISBN 9780720620580
- Вид корица Paperback / softback
- Издателство Peter Owen Publishers
- Брой страници 320
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