304,90 лв.

Advertising

304,90 лв.
This title explores a broad range of critical theories and perspectives to shed new light on the organisation, workings, and effects of the advertising industry today. Chris Wharton presents the social, cultural, and economic role of advertising across history, with chapters tracking the process of advertising from production to reception.
Информация за "Advertising"
  • SKU 9780415535229
  • Weight 0.567000
  • ISBN 9780415535229
  • Вид корица Hardback
  • Издателство Taylor & Francis Ltd
  • Брой страници 228