111,90 лв.

Advertising, Promotion, and New Media

111,90 лв.
This volume provides an overview of the newest media technologies and how they can be used in marketing communications. It offers insights on the use of techniques including 3-D advertising, mobile advertising, advergames, interactivity, and netvertising images, as well as Internet advertising formats such as bANNer ads and pop-ups
Информация за "Advertising, Promotion, and New Media"
  • SKU 9780765613165
  • Weight 0.544000
  • ISBN 9780765613165
  • Вид корица Paperback / softback
  • Издателство Taylor & Francis Ltd