39,90 лв.

All Business is Local

39,90 лв.
Redefining 'place' as a business imperative in the global economy, this title explores five categories (psychological, physical, virtual, geographical and global) and teaches us that just as customers' relationships to places profoundly affect their relationships to businesses, companies have to be local as well as global in order to succeed.
Информация за "All Business is Local"
  • SKU 9780241961643
  • Weight 0.340000
  • ISBN 9780241961643
  • Вид корица Paperback / softback
  • Издателство Penguin Books Ltd
  • Брой страници 256