An Introduction to Franchising
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The book also examines the financial, legal and ethical implications of franchising, whilst anticipating future concerns and challenges for the franchising model. An Introduction to Franchising is an essential guide for all students of franchising, entrepreneurship and marketing.
Информация за "An Introduction to Franchising"
- SKU 9780230361645
- Weight 0.450000
- ISBN 9780230361645
- Вид корица Paperback / softback
- Издателство Macmillan Education UK
- Брой страници 288
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