78,90 лв.

B2B Brand Management

78,90 лв.
This book is one of the first to probe deeply into the art and science of branding industrial products. It provides the concepts, the theory, and dozens of cases illustrating the successful branding of industrial goods.
Информация за "B2B Brand Management"
  • SKU 9783540253600
  • Weight 0.734000
  • ISBN 9783540253600
  • Вид корица Hardback
  • Издателство Springer-Verlag Berlin and Heidelberg GmbH & Co. KG
  • Брой страници 357