Examine 100 of the world's most spectacular brand disasters, including Enron, Pan Am, smokeless cigarettes and Bic underwear, and learn valuable lessons to ensure a healthy existence for your brand.
Информация за "Brand Failures"
- SKU 9780749462994
- Weight 0.338000
- ISBN 9780749462994
- Вид корица Paperback / softback
- Издателство Kogan Page Ltd
- Брой страници 256
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