52,90 лв.

Brand Failures

52,90 лв.
Examine 100 of the world's most spectacular brand disasters, including Enron, Pan Am, smokeless cigarettes and Bic underwear, and learn valuable lessons to ensure a healthy existence for your brand.
Информация за "Brand Failures"
  • SKU 9780749462994
  • Weight 0.338000
  • ISBN 9780749462994
  • Вид корица Paperback / softback
  • Издателство Kogan Page Ltd
  • Брой страници 256