Capturing Customer Equity
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Divided into five chapters, this book is designed to enable academics to present research directions and to help marketers to apply various frameworks to the creation and management of customer equity in domestic and international markets. It contains charts, tables, and figures in order to make complex information easy to access and understand.
Информация за "Capturing Customer Equity"
- SKU 9780789033406
- Weight 0.181000
- ISBN 9780789033406
- Вид корица Paperback / softback
- Издателство Taylor & Francis Inc
- Брой страници 108
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