Consumer Behaviour in Food and Healthy Lifestyle
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This book is an essential resource exploring the concepts, theories and methods in consumer behaviour specifically applicable to the food and drink sector. Drawing examples from all continents, it provides accessible coverage and a truly global perspective of the particular characteristics of this industry.
Информация за "Consumer Behaviour in Food and Healthy Lifestyle"
- SKU 9781786392886
- ISBN 9781786392886
- Вид корица Paperback / softback
- Издателство CABI Publishing
- Брой страници 240
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