Practical, global and rooted in research: this is the most holistic consideration of consumer behaviour available, demonstrating how seminal theories and cutting-edge research impact on marketing practice.
Информация за "Consumer Behaviour"
- SKU 9780198786238
- Weight 1.016000
- ISBN 9780198786238
- Вид корица Paperback / softback
- Издателство Oxford University Press
- Брой страници 528
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