119,90 лв.

Consumer Behaviour

119,90 лв.
Practical, global and rooted in research: this is the most holistic consideration of consumer behaviour available, demonstrating how seminal theories and cutting-edge research impact on marketing practice.
Информация за "Consumer Behaviour"
  • SKU 9780198786238
  • Weight 1.016000
  • ISBN 9780198786238
  • Вид корица Paperback / softback
  • Издателство Oxford University Press
  • Брой страници 528