164,90 лв.

Consumer Neuroscience

164,90 лв.
A comprehensive introduction to using the tools and techniques of neuroscience to understand how consumers make decisions about purchasing goods and services.
Информация за "Consumer Neuroscience"
  • SKU 9780262036597
  • Weight 1.100000
  • ISBN 9780262036597
  • Вид корица Hardback
  • Издателство MIT Press Ltd
  • Брой страници 368