Creating Innovative Products and Services
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Really new products and services are scarce, yet the need for them is huge. That's why Innovation is an important managerial instrument - but many of us struggle with how to approach it. This title explains the front end of innovation with practical tools, effective checklists and an innovation route map.
Информация за "Creating Innovative Products and Services"
- SKU 9781409417545
- Weight 0.688000
- ISBN 9781409417545
- Вид корица Hardback
- Издателство Taylor & Francis Ltd
- Брой страници 292
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