79,90 лв.

Creating the Strategy

79,90 лв.
This book fills a significant gap in the market for a practical, "how-to" approach that brings together the most important elements of business strategy, B2B marketing theory and sales management, responding to the increasing recognition of the role of strategic customer relationships as a means to create competitive advantage.
Информация за "Creating the Strategy"
  • SKU 9780749466145
  • Weight 0.388000
  • ISBN 9780749466145
  • Вид корица Paperback / softback
  • Издателство Kogan Page Ltd
  • Брой страници 248