Creating the Strategy
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This book fills a significant gap in the market for a practical, "how-to" approach that brings together the most important elements of business strategy, B2B marketing theory and sales management, responding to the increasing recognition of the role of strategic customer relationships as a means to create competitive advantage.
Информация за "Creating the Strategy"
- SKU 9780749466145
- Weight 0.388000
- ISBN 9780749466145
- Вид корица Paperback / softback
- Издателство Kogan Page Ltd
- Брой страници 248
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