Data Mining and Market Intelligence for Optimal Marketing Returns
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Offers a dual treatment of market research and data mining. This book uses a how-to approach for professionals with illustrative case studies in addition to theory. It includes practical tips on how to create executive reports, dashboards, and a market intelligence infrastructure.
Информация за "Data Mining and Market Intelligence for Optimal Marketing Returns"
- SKU 9780750682343
- Weight 0.540000
- ISBN 9780750682343
- Вид корица Hardback
- Издателство Taylor & Francis Ltd
- Брой страници 294
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