151,90 лв.

Data Mining and Market Intelligence for Optimal Marketing Returns

151,90 лв.
Offers a dual treatment of market research and data mining. This book uses a how-to approach for professionals with illustrative case studies in addition to theory. It includes practical tips on how to create executive reports, dashboards, and a market intelligence infrastructure.
Информация за "Data Mining and Market Intelligence for Optimal Marketing Returns"
  • SKU 9780750682343
  • Weight 0.540000
  • ISBN 9780750682343
  • Вид корица Hardback
  • Издателство Taylor & Francis Ltd
  • Брой страници 294