145,90 лв.

Data Mining for Managers

145,90 лв.
Big Data is a growing business trend, but there little advice available on how to use it practically. Written by a data mining expert with over 30 years of experience, this book uses case studies to help marketers, brand managers and IT professionals understand how to capture and measure data for marketing purposes.
Информация за "Data Mining for Managers"
  • SKU 9781137406170
  • Weight 0.544000
  • ISBN 9781137406170
  • Вид корица Hardback
  • Издателство Palgrave Macmillan
  • Брой страници 242