52,90 лв.

Decoded

52,90 лв.
In this groundbreaking book Phil Barden reveals what decision science explains about people s purchase behaviour, and specifically demonstrates its value to marketing. He shares the latest research on the motivations behind consumers choices and what happens in the human brain as buyers make their decisions.
Информация за "Decoded"
  • SKU 9781118345603
  • Weight 0.754000
  • ISBN 9781118345603
  • Вид корица Hardback
  • Издателство John Wiley & Sons Inc
  • Брой страници 288