Most companies yearn to come up with a game-changing innovation like Apple's iPod, or create an entirely new category like Facebook. Many make genuine efforts to be innovative - they spend on R&D, bring in creative designers, hire innovation consultants. But they get disappointing results. Why? This title offers a provocative answer.
Информация за "Design of Business"
- SKU 9781422177808
- Weight 0.338000
- ISBN 9781422177808
- Вид корица Hardback
- Издателство Harvard Business Review Press
- Брой страници 208
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