66,90 лв.

Design of Business

66,90 лв.
Most companies yearn to come up with a game-changing innovation like Apple's iPod, or create an entirely new category like Facebook. Many make genuine efforts to be innovative - they spend on R&D, bring in creative designers, hire innovation consultants. But they get disappointing results. Why? This title offers a provocative answer.
Информация за "Design of Business"
  • SKU 9781422177808
  • Weight 0.338000
  • ISBN 9781422177808
  • Вид корица Hardback
  • Издателство Harvard Business Review Press
  • Брой страници 208