A successful personal brand is based on authenticity. In the book, branding pioneer William Arruda guides you to discover the questions that will help you uncover your brand and the methods to master delivering your unique brand value, both in person and virtually. Branding isn't about being famous, Arruda says; it's about being selectively famous.
Информация за "Digital You"
- SKU 9781949036756
- Weight 0.324000
- ISBN 9781949036756
- Вид корица Paperback / softback
- Издателство American Society for Training & Development
- Брой страници 150
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