EDLP versus Hi-Lo Pricing Strategies in Retailing
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This work examines the topic of EDLP versus Hi-Lo pricing strategies in retailing. Based on a comprehensive conceptual examination of pricing strategies in retailing, the author conducted two large-scale empirical studies about the impact of the retailer's pricing strategy on store performance.
Информация за "EDLP versus Hi-Lo Pricing Strategies in Retailing"
- SKU 9783631643570
- Weight 0.312000
- ISBN 9783631643570
- Вид корица Hardback
- Издателство Peter Lang AG
- Брой страници 127
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