71,90 лв.

EDLP versus Hi-Lo Pricing Strategies in Retailing

71,90 лв.
This work examines the topic of EDLP versus Hi-Lo pricing strategies in retailing. Based on a comprehensive conceptual examination of pricing strategies in retailing, the author conducted two large-scale empirical studies about the impact of the retailer's pricing strategy on store performance.
Информация за "EDLP versus Hi-Lo Pricing Strategies in Retailing"
  • SKU 9783631643570
  • Weight 0.312000
  • ISBN 9783631643570
  • Вид корица Hardback
  • Издателство Peter Lang AG
  • Брой страници 127