109,90 лв.

Effective CRM using Predictive Analytics

109,90 лв.
A step-by-step guide to data mining applications in CRM. Following a handbook approach, this book bridges the gap between analytics and their use in everyday marketing, providing guidance on solving real business problems using data mining techniques. The book is organized into three parts.
Информация за "Effective CRM using Predictive Analytics"
  • SKU 9781119011552
  • Weight 0.730000
  • ISBN 9781119011552
  • Вид корица Hardback
  • Издателство John Wiley and Sons Ltd
  • Брой страници 392