Exploring the changing relationship between culture and the market, this book addresses the question: Wherein lies the future of ethnicity? It offers an account of the ways in which ethnic populations are remaking themselves in the image of the corporation - while corporations coopt ethnic practices to open up new markets of consumption.
Информация за "Ethnicity, Inc."
- SKU 9780226114729
- Weight 0.386000
- ISBN 9780226114729
- Вид корица Paperback / softback
- Издателство The University of Chicago Press
- Брой страници 236
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