105,90 лв.

Events as a Strategic Marketing Tool

105,90 лв.
An update to the popular first edition, providing an engaging resource for both students and professionals interested in leisure, tourism and events. Including a wealth of internationally relevant examples, it gives a thorough insight into the way events can help reach strategic marketing goals.
Информация за "Events as a Strategic Marketing Tool"
  • SKU 9781789242300
  • Weight 0.629000
  • ISBN 9781789242300
  • Вид корица Paperback / softback
  • Издателство CABI Publishing
  • Брой страници 256