82,90 лв.

Evil by Design

82,90 лв.
How to make customers feel good about doing what you want Learn how companies make us feel good about doing what they want. Approaching persuasive design from the dark side, this book melds psychology, marketing, and design concepts to show why we re susceptible to certain persuasive techniques.
Информация за "Evil by Design"
  • SKU 9781118422144
  • Weight 0.662000
  • ISBN 9781118422144
  • Вид корица Paperback / softback
  • Издателство John Wiley & Sons Inc
  • Брой страници 320