60,90 лв.

Flip the Funnel

60,90 лв.
Why customer retention is the new acquisition It costs roughly five-to-ten times more to acquire a new customer than it does to retain an existing one, and yet companies continue to disproportionately spend their budgets into the "wrong" end of the funnel - the mass media or awareness side.
Информация за "Flip the Funnel"
  • SKU 9780470487853
  • Weight 0.516000
  • ISBN 9780470487853
  • Вид корица Hardback
  • Издателство John Wiley and Sons Ltd
  • Брой страници 304