124,90 лв.

From Brand Vision to Brand Evaluation

124,90 лв.
Following on from the introductory textbook "Creating Powerful Brands", this title is illustrated with real examples of influential marketing campaigns. It takes students to the next level with the skills to develop and implement their own branding strategy. It can help managers develop successful brand strategies.
Информация за "From Brand Vision to Brand Evaluation"
  • SKU 9781856177733
  • Weight 0.574000
  • ISBN 9781856177733
  • Вид корица Paperback / softback
  • Издателство Taylor & Francis Ltd
  • Брой страници 376