Handbook of Brand Relationships
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Brand relationships are critical because they can enhance company profitability by lowering customer acquisition and retention costs. This book discusses the meaning, significance, and measurement of brand relationships; and, the critical connections between consumers and the brand.
Информация за "Handbook of Brand Relationships"
- SKU 9780765623577
- Weight 0.952000
- ISBN 9780765623577
- Вид корица Hardback
- Издателство Taylor & Francis Ltd
- Брой страници 432
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