450,90 лв.

Handbook of Brand Relationships

450,90 лв.
Brand relationships are critical because they can enhance company profitability by lowering customer acquisition and retention costs. This book discusses the meaning, significance, and measurement of brand relationships; and, the critical connections between consumers and the brand.
Информация за "Handbook of Brand Relationships"
  • SKU 9780765623577
  • Weight 0.952000
  • ISBN 9780765623577
  • Вид корица Hardback
  • Издателство Taylor & Francis Ltd
  • Брой страници 432