Handbook of Consumer Psychology
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Consumer psychology is a discipline at the interface of marketing, advertising and psychology. The research in this area focuses on fundamental psychological processes as well as on issues associated with the use of theoretical principles in applied contexts. This handbook presents a collection of chapters in the field of consumer psychology.
Информация за "Handbook of Consumer Psychology"
- SKU 9780805856033
- Weight 2.022000
- ISBN 9780805856033
- Вид корица Hardback
- Издателство Taylor & Francis Inc
- Брой страници 1280
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