712,90 лв.

Handbook of Research on Social Media Applications for the Tourism and Hospitality Sector

712,90 лв.
Provides vital theoretical frameworks and the latest innovative empirical research findings of online social media in the tourism industry. While highlighting topics such as e-business, mobile marketing, and smart tourism, this publication explores user-generated content and the methods of mobile strategies.
Информация за "Handbook of Research on Social Media Applications for the Tourism and Hospitality Sector"
  • SKU 9781799819479
  • Weight 1.526000
  • ISBN 9781799819479
  • Вид корица Hardback
  • Издателство IGI Global
  • Брой страници 400