Handbook of Research on Social Media Applications for the Tourism and Hospitality Sector
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Provides vital theoretical frameworks and the latest innovative empirical research findings of online social media in the tourism industry. While highlighting topics such as e-business, mobile marketing, and smart tourism, this publication explores user-generated content and the methods of mobile strategies.
Информация за "Handbook of Research on Social Media Applications for the Tourism and Hospitality Sector"
- SKU 9781799819479
- Weight 1.526000
- ISBN 9781799819479
- Вид корица Hardback
- Издателство IGI Global
- Брой страници 400
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