Includes twelve games that help you uncover your customers' true, hidden needs and desires. This work helps you learn what each game will accomplish, why it works, and how to play it with customers. It then shows how to integrate the results into your product development processes, helping you focus your efforts and reduce your costs.
Информация за "Innovation Games"
- SKU 9780321437297
- Weight 0.402000
- ISBN 9780321437297
- Вид корица Paperback / softback
- Издателство Pearson Education (US)
- Брой страници 192
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