Integrated Marketing Communication
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Offers an approach that lays out creative processes and strategies for effective Integrated Marketing Communication. This book covers key areas, from marketing plans, branding and positioning, and creative briefs to copywriting, design, and media format considerations. It also looks at visual and verbal tactics and business theory and practices.
Информация за "Integrated Marketing Communication"
- SKU 9780742529649
- Weight 0.556000
- ISBN 9780742529649
- Вид корица Paperback
- Издателство Rowman & Littlefield
- Брой страници 280
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